What Are the Best
Types of Leads for my MLM business?
Quite frankly, the
best leads you can have for your Network Marketing program are the ones that
you can generate yourself. The easiest way to generate leads to your specific
business is to create an ad for your business and a web based lead capture
page.
When people click on
your ad, they are then directed to your site to complete their information and
submit the form. You can place your ad on various high traffic websites and
search engines that are selling space.
Although you'll pay
for the ad, you know these people are definetely expressing an interest in your
program and the return on your investment will be much higher than if you
purchase your leads from a list company or lead broker.
If, however, you'd
still prefer to purchase your leads or your ads aren't generating enough
response in the beginning, there are several things you need to know before
buying your leads from a broker. The first step is understanding what types of
leads are available and how they are generated.
Opt-in leads: An
opt-in lead is generated when a person completes and submits a form or chooses
to receive information about a home based business. In many cases, a person is
directed to a second page to complete the information and verify their interest.
It is important to
remember, however, that all leads are not created equally and it's a good idea
to doublecheck with your list broker on the qualifications before actually
purchasing leads.
Many opt-in leads
are collected when a person visits a site and before they can access whatever
they want to access, they have to fill out a registration form. The form is
either set up to click on the items to "opt-in" or to unclick the
items to "opt-out".
Leads gathered with
an "opt-out" form are not the best kind of leads for obvious reasons.
If all of the boxes are automatically checked, many people don't realize that
they can deselect particular items, consequently they will be bombarded from
all of the advertisers, even if they were not interested in the offer.
Opt-in leads,
however, do let you know that the interested party did actually check a box.
The biggest challenge with Opt-in leads, however, is that these leads have
probably been sold over and over and over. The other type of opt-in lead is
captured when a prospect is directed to a form to complete after clicking on a
banner or link.
They will complete a
form that is requesting more information on a home based business opportunity.
The ads are extremely generic, consequently allowing the Lead Company to sell
these leads to a variety of buyers.
Incentived Leads are
to be avoided at all costs. These leads are captured when a prospect responds
to an offer to receive something for free. Although they may definetely have an
interest in the product being offered; odds are they will have no interest in
your program.
Surveyed leads are
gathered when a visitor responds to several questions including whether or not
they have any MLM experience and what companies they've worked with in the
past. They may also be able to provide information on how much time a person
wants to invest, how much money they plan to invest and how quickly they'd like
to begin.
A variation of this
survey lead is a phone-qualified lead. This lead is generated when a
telemarketer makes a call and acquires answers to questions similar to those in
a survey lead. These are the best leads you can buy and will run anywhere from
$5.00 to $10.00 apiece. A slight variation of a phone-qualified lead is a
phone-verified lead. Many people don't realize that there is a
difference.
A phone verified
lead simply means that a telemarketer called and confirmed the information. The
information was not gathered in the call. These are definetely lower quality
than qualified leads, as many people will simply agree with the caller to
simply get them off the phone. If a prospect actually takes the time to provide
the answers as in a phone qualified lead, however, the interest and intent is
usually high.
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